Because achieving 233.33% in 10 years for Stellantis just to recover the invested capital is possible, but I find it hard to believe. Moreover, they cut the dividend, which creates permanent unrealized losses with no return. Here, it fits your description of a sector in major crisis.
For others with much smaller losses, it’s indeed the opportunity cost as Fred mentioned. Take LVMH for example, it’s very likely to return to €700 someday, it’s a good company, I had to sell it around €480 because I was tired of waiting for it to regain weight in China. On paper, I therefore lost €150 per share, but in reality with the recent drop, I preserved €100 that will work better elsewhere.
And if the dynamics change, there will always be time to buy back at a bargain price. What you have in unrealized losses is actually already lost, it’s like a neutral operation on your capital if you sell at time T. The market couldn’t care less about the price at which you bought the stock. At time T, the value of your position is what it is on the screen.
It’s a bit like if you take over a struggling business, you’re not going to keep the same elements and ways of operating while waiting for it to produce different results, telling yourself well since there are many of them and we pay them dearly it will produce more results. Either you transform the textile factory you just bought and its employees into something where there’s demand and opportunities, or you reduce all costs until you give it a size that corresponds at minimum to what it generates in profit. It’s the price of time that matters.
Time works against you, if you don’t do it, eventually you’ll just sink, regardless of the funding you put into it or the quality of the products you make. That’s the example of Duralex, Brandt or to be even more telling, Nike today, it’s an excellent brand, I have some myself but in terms of market, it’s been doing nothing but declining for 5 years. And I don’t think paying someone who’s supposed to work for us but costs us money and mental resources every year is a good idea.
For Duralex, there’s also the energy cost as a problem since running mega-furnaces with crazy rates isn’t viable. As with Stellantis and so many others, they will have been killed by policies or government regulations on energy. Another heart of the economy.